The challenge of discoverability. The urgency to act to defend the diversity of cultural expressions
The CDCE (Coalition for the Diversity of Cultural Expressions) published a guide to express the urgency to act to defend the diversity of cultural expressions online. It aims to show how digital technology has changed the ways in which works are discovered, how new intermediaries have emerged between cultural content and their audiences, and what new strategies cultural organizations have had to develop to promote their online content.
This guide first looks at the concept of discoverability. Adopting a stakeholder approach, it presents the issues underlying discoverability, reports on the practices adopted by certain cultural organizations to promote their content, and shows how urgent it is now to implement measures adapted to the digital environment. It also offers a range of resources on the subject, studies and analyses, as well as events and training courses accessible to cultural professionals and the public.