Alica Hall strongly believes in the transformative potential of the arts to empower and strengthen marginalized communities. She has a professional background in strategic communications, but her passion lies in creating safer spaces for artists to create and connect with new audiences. Most recently she served as the Co-chair of Pride Toronto, the largest LGBTQ+ festival in North America. Under her leadership, the festival grew from 10 days to a month, by partnering with cultural institutions to bring queer artists into new venues and spaces. Alica is now heading up the development of Canada’s first professional multi-disciplinary arts facility dedicated to supporting and showcasing African-Canadian artists. She attended York University and majored in International Development Studies.