EU Policy Documents
10 Dec 2015

Analysis of the Perception of the EU and EU’s Policies Abroad

This is the executive summary of a study that was requested by the Service for Foreign Policy Instruments of the European Commission in 2015, in order to provide a better understanding of the perception of the EU and EU’s policies abroad (and primarily in the ten EU strategic partner countries).
It includes 1) a literature review of existing research, 2) a professional opinion poll carried out in the 10 strategic partner countries and 3) a media analysis (including social media).

The results of this analysis should allow the EU to reinforce its Public Diplomacy capabilities by engaging more meaningfully with specific third countries’ publics on areas that 1) are close to the EU interest and 2) resonate the most at the local level.

Download (pdf)