2016-2020 (Cultural Diplomacy Platform)

Influence and Attraction

Soft power is increasingly recognised as important in relations between states. This British Council report examines the latest data and trends in the field of cultural relations, making suggestions for countries to enhance their global standing through culture. It discusses the retreat of Western and rise of other countries (e.g. China), the role of cultural institutions, educational exchanges, and the role of the media.

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